A peek at investable tomorrow's human-technology interface, today.

Monday, June 19, 2006

Artisan in the Era of Mass Production

Bufori may be a small car company in Kepong, Malaysia. It has evolved and developed into a reputable manufacturer of exotic handmade sports cars, one that integrates some of the most amazing state-of-the-art technology into its cars. While Bufori is a modern brand, it is built in the image of rare automobiles resembling those of 1930s coupes, yet it is no junk. These are super cars. Each car is a testimony to the 'perfectionist' attitude of the company.

The Bufori MKIII La Joya was introduced from 2002. Better known for its 100% Carbon fiber & Kevlar body on space frame, it is indeed a work of art. In the era of mass production, this masterpiece utilises fully adjustable monotube multi link McPherson strut suspension and mid mounted engine. Incorporating technology such as digital climate control, voice activated satellite navigation system, Bluetooth telecommunication, climate controlled electric seats, surround sound multi media, ABS (Antilock brake system), EBD (Electronic brake distribution), TCS (Traction control system), SST (Sequential shift transmission), SRS (Supplement restraint system), air bags & pre-tensioned seat belts, audio and visual front and rear park tronic, TPMS (Tyre pressure monitoring system), speed sensitive cruise control, auto dip mirrors, this model compliant to Euro 4 emissions is a technology tour de force.

The company was founded in 1986, when Gerry Khouri began work on a hobby aiming to build three special sports cars, one each for the three brothers: Anthony, George and Gerry - which resulted to Bufori Motor Car Company. In 1997 the Khouri brothers formed a company in Malaysia, the Bufori Motor Car Company (M) Sdn. Bhd. where the research and development now is being done as well as the production of the exotic car.

Perhaps Bufori is a testimonial of what the future of technology integration into a car should be. It also speaks volume why artisan has still a potential role in an era of mass production. If you are likely to invest in a car company, this could be it. But you may also need super strategists and organise a committed sales force to implement a global sales and marketing plan.